Emotional Triggering: Why Ads Target Your Insecurities To Sell Products

If you have ever felt a sudden, inexplicable urge to buy something, you have li… Read more Emotional Triggering: Why Ads Target Your Insecurities To Sell Products

Confirmation Bias in Advertising: Why You Click Those Targeted Ads

You probably think you are immune to advertising, but confirmation bias marketi… Read more Confirmation Bias in Advertising: Why You Click Those Targeted Ads

The Endowment Effect: Why You Overvalue Items In Your Digital Cart

You’ve likely felt it: that sudden, sharp spike in attachment the moment you dr… Read more The Endowment Effect: Why You Overvalue Items In Your Digital Cart

Is Gamification Making You Shop When You Don't Need To?

If you feel like your phone is constantly nudging you to buy things, it’s not a… Read more Is Gamification Making You Shop When You Don't Need To?

Why You Trust Influencers Even When You Know It Is A Paid Ad

You scroll through your feed and see the "Paid Partnership" tag, yet … Read more Why You Trust Influencers Even When You Know It Is A Paid Ad

The Neuromarketing Secret Behind Your Favorite Store Layout

You have likely walked into a shop for a gallon of milk and left with a cart fu… Read more The Neuromarketing Secret Behind Your Favorite Store Layout

How Subscription Models Use The Sunk Cost Fallacy To Keep You Paying

You might feel like you’re making a rational financial choice, but the sunk cos… Read more How Subscription Models Use The Sunk Cost Fallacy To Keep You Paying

Social Proof or Social Pressure? The Dark Side of FOMO Marketing

You have likely felt the cold sweat of fomo marketing psychological manipulatio… Read more Social Proof or Social Pressure? The Dark Side of FOMO Marketing